After living in several areas of the southwest I voted that there was a need for a durable "everyday purse" for women which did not imitate or mimic the italian and eastern design. Somehow, I've never seen a purse that looked like it really belonged in this geographical area. While having a background in home furnishings and interior design, I felt I should design a purse with a lot of finess and western feel.. One that would be stylish, fuctional, durable and just plain fun to carry in the territory. Try one... You'll love it.. Circle C.J.